brand / website / marketing / photography
Langfords
Jewellers
Having worked with Langfords Jewellers for over 20 years, the original brand development has proven to stand the test of time. Wanting to bring the luxury name the brand holds to the digital space, we set about redeveloping their website.
When both Langfords stores became Official Rolex Retailers, we had high standards to meet for their digital presence. Never one to shy away from a challenge, the Creature team set about crafting a site befitting their status as a leader in south-east Queensland's luxury jewellery market.
We implemented a sharp new typeface with fine linework that encapsulated a feeling of precision and elegance akin to luxury jewellery design. The refreshed colour palette incorporates copper tones, offering a contemporary twist on the classic gold, and bringing an understated elegance through its warmth. This approach enabled Langfords to retain their own unique personality alongside that of Rolex, working in harmony with the traditional green, gold and black palette.
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